A New Approach to Talent Attraction

In today’s fast-paced market, the challenge isn’t the lack of candidates or job openings—it’s how well companies and job seekers understand each other. While many employers have compelling values and cultures, these often go unnoticed due to a lack of effective communication. At the same time, top candidates are not just looking for jobs—they’re seeking organizations whose mission and work culture resonate with them.

Recognizing this gap, Navigos Group and Vietcetera have joined forces to offer a new HR solution that goes beyond recruitment. By combining data-driven talent insights with authentic brand storytelling, the Recruitment Branding Service helps businesses stand out, be understood, and become the employer of choice.

Why Employer Branding Matters

An effective Employee Value Proposition (EVP) is more than a checklist of benefits. It should reflect what makes a company a great place to work—its mission, opportunities for growth, and day-to-day culture. Research shows that:

・80%of job seekers want to understand a company’s culture before applying (Glassdoor)

・50%walk away from offers if the employer brand is weak (Harvard Business Review)

Despite offering strong value, many companies struggle to communicate their EVP in ways that resonate with today’s job seekers. That’s where this new service makes a difference.

What the Recruitment Branding Service Offers

Navigos Group brings its deep recruitment expertise and extensive candidate network (over 5.5 million users on VietnamWorks) to help companies:

・Define a strong, relevant EVP

・Tailor recruitment strategies by role, industry, and candidate expectations

・Maximize visibility through job listings, targeted emails, and social media outreach

Vietcetera translates that EVP into stories that connect with audiences through:

・Video interviews and behind-the-scenes content

・Podcast features and thought leadership articles

・Campaigns across a media network with over 20 million monthly users

This holistic approach ensures that employer brands are not only seen—but remembered and shared.

Moving Beyond Hiring

“Most companies start hiring when there's a vacancy. But by then, it’s already too late to build a meaningful connection with candidates,” said Ryosuke Kanemoto, CEO of Navigos Group. “This service is about shifting the mindset—from short-term recruitment to long-term talent engagement.”

By combining recruitment expertise and media storytelling, the Recruitment Branding Service helps businesses:

・Build awareness and trust over time

・Create a consistent and engaging employer brand presence

・Attract candidates who align with the company’s vision, culture, and goals

Ready to Build Your Employer Brand?

The Recruitment Branding Service by Navigos Group and Vietcetera is now available for companies ready to take their hiring strategy to the next level.

Don’t just hire—attract.